We partnered with Headspace to help reach their brand mission of “bringing mindfulness and meditation to the entire world.” At the time, only 3% of their community identified as black, with even less identifying as Latinx.  We led a research engagement with internal stakeholders and current and potential members from the Black and Latinx communities to uncover opportunities for HS to better serve the mindfulness needs of these communities.Read more

Year: 2020

Type: Research