We help partners discover new ways to define and express themselves—shifting perspectives, sparking curiosity, and shaping the world ahead. Our studio also publishes Deem Journal 1 ,an editorial platform exploring design as social practice.
1 Deem is a global platform exploring design as social practice, creating space for vital and transformative conversations. Developed in partnership with Obenbox. Learn more at www.deemjournal.com.
Approach
“Magic” is an undefined space that is full of potential. We don’t seek to create magic; instead, we look to it as an inspiration to manifest radically affirming futures. By blending community research, cultural insight, branding, and storytelling we help ambitious clients—global companies, nonprofits, and cultural and academic institutions—turn bold ideas into relevant brands, compelling narratives, and experiences that truly connect.
Process
Our process is fluid yet intentional, grounded in curiosity, care and collaboration—resulting in work that is as meaningful as it is compelling.
Services
Research
- Community & Cultural Insights
- Landscape Analysis
- User Experience Research
- Persona Development
- Stakeholder Alignment
- Trend Analysis
- Workshop Facilitation
Strategy
- Brand Positioning
- Community Engagement
- Campaign Strategy
- Social Media Strategy
- Content Strategy
- Channel Strategy
- Communication Planning
- Product Strategy
Branding
- Brand Articulation
- Brand Visual Identity
- Brand System
- Art Direction
- Publication
- Packaging
- Collateral
Campaign
- Campaign Concept
- Project Management
- Community Outreach
- Seeding Strategy
- Copywriting
- Editorial Photo & Video
- Production
- Podcast Production
- Print Production
Web
- Digital Strategy
- Information Architecture
- Content Strategy
- Wireframing
- User Experience (UX)
- Web Design
- Development
- Content Migration
Experience
- Exhibition Design
- Site Activation
- Signage & Wayfinding
- Venue Or Event Collateral
- Activations
- Programming & Curation
Team
- Nu Goteh Principal
- Georgie Arimah
- Lanier Nelson
- Jun Lin
- Cody Cano
- Amy Mae Garrett
Select Clients
- Adidas
- Art for Justice Fund
- Arts Midwest
- Bloom & Plume
- Carhartt WIP
- Clarks
- Develop Detroit
- Everlane
- Headspace
- Jordan
- LA Pride
- Mandana Blvd
- Michigan Justice Fund
- MillerKnoll
- Olu & Company
- Puma
- Red Bull Music Academy
- SEGD
- Start Small Think Big
- Yowie