The World Peace Foundation (WPF), part of Tufts University, partnered with us to redefine its digital presence and branding system to better reflect its mission of advancing peace and justice globally. Central to this transformation was the creation of a cohesive branding system that seamlessly integrates WPF’s scholarly and advocacy work with its forward-thinking vision.

We began by establishing a comprehensive visual and verbal identity that balanced academic rigor with an optimistic, inclusive tone. This branding system informed every aspect of the project, ensuring consistency and alignment across platforms. From typography and color palettes to tone of voice, the system unified WPF’s message and amplified its impact.

Building on this foundation, we designed a modular, scalable website architecture that prioritized accessibility and user engagement. Advanced search and filtering capabilities enabled effortless navigation through WPF’s extensive repository of scholarly materials. The website’s contemporary aesthetic, guided by the branding system, conveyed rigor in the research while inviting global collaboration and dialogue.

The strategic integration of storytelling elements and impactful visuals underscored WPF’s role as a leader in promoting nonviolence and justice. Comprehensive Web Brand Guidelines equipped the WPF team with tools to maintain consistency and extend the system’s application across future projects.

This reimagined digital presence, anchored by a robust branding system, positions WPF as a modern, authoritative voice in peace and justice. By harmonizing its identity with its mission, WPF is now better equipped to engage a global audience, amplify its advocacy, and inspire meaningful change.