Yowie: Elevating Philly’s favorite concept shop into a globally acclaimed hotel

YOWIE, founded by Shannon Maldonado, began as an intimate, Philadelphia-based concept shop celebrated for its vibrant selection from independent artists and designers. Our collaboration emerged as YOWIE prepared to evolve from a beloved retail space into an immersive boutique hotel, café, and expanded retail destination. This pivotal transition demanded an expanded, cohesive digital presence, thoughtfully designed to reflect the playful spirit of the original brand while seamlessly integrating new hospitality offerings. Full case study coming soon.