SEGD: Bridging fifty years of impact with a future-focused vision

Celebrating five decades as pioneers of experiential graphic design, SEGD (Society for Experiential Graphic Design) recognized a pivotal moment: an opportunity to reshape its narrative for the next half-century. As an interdisciplinary collective of designers and fabricators who shape environments that forge meaningful human connections, SEGD sought to redefine their voice and vision in response to a rapidly evolving design landscape and increasingly diverse membership. Full case study coming soon.