Society for Experiential Graphic Design

To celebrate 50 years as thought leaders in experience design, the non-profit SEGD partnered with us to strategically create a brand framework and voice that would redefine their organization for the next 50 years. SEGD is a multidisciplinary community of designers and fabricators who create environments that connect people to place and enrich the human experience. With five decades of history, it was time to update how SEGD communicates to reflect not only a practice that is constantly evolving through new technologies but also its evolving membership and audience.Read more

Year: 2023

Type: Brand Narrative