Clarks: Connecting timeless authenticity to inspire a new generation of changemakers

Celebrating a cultural icon, Clarks marked the 70th Anniversary of the Desert Boot with a vibrant campaign crafted to resonate across generations, bridging the brand’s heritage with today’s pioneering voices. Set against Somerset’s verdant landscapes—home to Clarks since its inception—the developed a campaign narrative that spotlighted an international cohort of changemakers, creative visionaries, and community trailblazers. Embracing the tension between heritage and modernity, the narrative approach of “Radical Somerset” blurred conventional boundaries, presenting a dynamic, visually rich celebration of cultural continuity and transformation. Full case study coming soon.